About Ryan Travis Woods

Ryan Travis Woods is a health strategist, educator, and environmental architect whose work centers on one core belief: people change people™.

For more than two decades, Ryan has worked across fitness, wellness, and health education, helping individuals and organizations navigate health with greater clarity, confidence, and context. His approach emphasizes education before exposure, ensuring people are equipped with understanding and support before entering higher-pressure environments or systems.

In 2009, Ryan opened one of the first multidimensional personal fitness and wellness studios in his region. Rather than defaulting to large group models, he pioneered a two-trainer, one-client approach designed to prioritize literacy, individualized attention, and long-term self-efficacy. This model allowed clients to build confidence and competence first, then engage broader environments from a position of understanding rather than pressure.

Ryan is the founder of Health401k®, a people-first health education and HealthBrokering™ platform built on the belief that health is deeply personal and cannot be reduced to one-size-fits-all solutions. Through Health401k®, Ryan works with individuals, families, and organizations to align education, support systems, and care pathways with what health actually means to the people living it.

His work spans curriculum development, health education, and care coordination, always with an emphasis on listening deeply, respecting human complexity, and building environments where meaningful change can take root.

Ryan operates by a simple principle: people change people™. Everything he builds flows from that belief.