Date: Sunday, March 8
Pickup Location: Longmeadow, Massachusetts
Pickup: 4:00 PM
Return: 1:00 AM
Travel Services: Valet Park of America
Capacity: 15 slots available, 4 remaining
Cost: $449.00 (includes event ticket, round trip transportation, t shirt, People Change People™ Cards of Kindness and Bids of Kindness kit)
Contact: ryantraviswoods@health401k.org
Summary
This People Change People™ social experiment places a curated mens group in a meaningful shared environment designed to spark connection, challenge comfort zones, and expand personal perspective.
Participants will attend An Evening with Wim Hof, featuring the pioneer of modern breathwork and cold therapy as he shares the story behind the Wim Hof Method. His journey blends exploration, heartbreak, resilience, scientific discovery, and a mission to reconnect people with nature. The evening aligns with the core Health401k® belief that exposure to the right people, at the right moment, can influence the arc of a life.
What This Experience Is Designed To Do
This is not a professional networking event and it is not about business cards or status. It is a live social experiment that focuses on:
- Friendship: bringing together men who genuinely care about others and are open to real connection.
- Curated social exposure: like minded participants experiencing a powerful story in the same room at the same time.
- Presence: stepping away from routine to share an experience that is fun, meaningful, and memorable.
- Growth through environment: using a values aligned event to explore how context and community shape mindset, courage, and behavior.
What To Expect During The Evening
In Wim Hofs own words, this evening is a journey into the life of a man who always felt that we had lost a vital connection with Mother Nature and dedicated his life to reclaiming that connection.
During the event, participants will hear about:
- His first life changing encounter with the cold and how it set him on a path of discovery.
- The turbulent yet carefree years when he lived with very little money but deep curiosity and conviction.
- The tragic moments that forced him to transform despair into fuel and purpose.
- The record breaking feats of endurance that made him known as The Iceman.
- The long and often difficult road to scientific recognition and a global movement.
Why This Is Part Of People Change People™
This outing is one chapter in a larger Health401k® social experiment that tests a simple idea in real time: people change people, for better or worse, and our work is to create environments that tilt toward the better.
By riding together, arriving together, and reflecting together on Wim Hofs story, participants are invited to notice what resonates, what shifts internally, and where they might feel nudged to make a small but meaningful change in their own lives. Past experiments have led to new friendships, new hobbies, and renewed courage to try something different. This evening is built with the same intent.
Included In Registration
- Round trip private transportation with Valet Park of America from Longmeadow, MA.
- Ticket to An Evening with Wim Hof.
- Official People Change People™ t-shirt.
- Cards of Kindness and Bids of Kindness kit to support ongoing acts of appreciation and connection.
- A guided, intentional group experience before and after the event.
How To Join
There are 15 total slots, with 4 remaining at this time. To reserve a seat or ask questions, email ryantraviswoods@health401k.org.